UX research & discovery
Stakeholder interviews, customer calls, analytics review and competitor teardowns. We start by writing down what we actually know versus what we assume.
Web design that earns
its place in the funnel.
Pretty is the easy part. We design interfaces around what your buyer is actually trying to do — then prove it with research, prototypes and real conversion data.
+72%
Average lift in conversion rate
4.9/5
Usability test satisfaction
AA
WCAG 2.2 compliance as standard
§ 01Scope
Everything included in Web Design.
Scope is agreed in writing before we start. Nothing on this list is an upsell discovered halfway through.
Information architecture
Sitemaps, user flows and navigation models. Getting this right is why some sites feel obvious to use and others feel like a filing cabinet.
Wireframes & prototypes
Low-fidelity structure first, then clickable prototypes you can put in front of five real users before we spend a day on visual polish.
Visual design & UI
Typography, colour, spacing, motion and imagery — a look that fits your market rather than whatever is trending on Dribbble this quarter.
Design system
A documented component library in Figma with states, tokens and usage rules, so your site stays consistent long after we hand it over.
Conversion optimisation
Heatmaps, session recordings and A/B tests post-launch. Design is a hypothesis until the numbers agree with it.
§ 02 — Our approach
We design in the open, with your team in the room.
Design by surprise reveal is how projects get four rounds of revisions. Instead we share work in progress every week, explain the reasoning behind each decision, and invite the objections early while they are still cheap to act on.
§ 03Delivery
Four stages, no black box.
STEP 01
Audit & research
Two weeks of interviews, analytics and heuristic review. Ends with a written findings document and a prioritised list of problems.
STEP 02
Structure
Sitemap, user flows and wireframes for every key template. We agree the skeleton before anyone picks a colour.
STEP 03
Interface
Full visual design and a component library, reviewed in weekly working sessions rather than formal presentations.
STEP 04
Validate & hand over
Usability testing with five to eight real users, revisions from what we learn, then a developer-ready handover pack.
§ 04 — Toolkit
The tools behind the work.
We pick tools for how well they will age, not for how they look on a capabilities slide. Everything here is something we use weekly.
Figma
FigJam
Maze
Hotjar
Optimal Workshop
Framer
Adobe CC
GA4
They ran a usability session where three of five people could not find our pricing. That was uncomfortable and completely worth it. The redesign fixed it and enquiries went up 40% in two months.
MC
Marta Costa
CEO, Kestrel Studios
§ 05Questions
Web Design questions we get asked.
Do you redesign existing sites or only build new ones?
Both. Plenty of sites do not need a rebuild — they need an information architecture fix, a performance pass and a conversion rework. We audit first and will tell you if the cheaper option is the right one.
Will I see designs before development starts?
Always. Nothing goes into build until you have signed off wireframes and full visual designs. You also see work in progress weekly, so the sign-off is a formality rather than a reveal.
How many revision rounds are included?
Two structured rounds per milestone, plus the continuous small adjustments that come out of our weekly reviews. In practice, teams that engage weekly rarely use the second round.
Can you work with our existing brand guidelines?
Yes. If you have a brand book we design inside it. If it is thin or dated, we will flag the gaps and can extend it into a digital design system as part of the project.
Do you write the copy as well?
We draft UX copy — headings, labels, buttons, error messages, empty states — as part of design, because layout and language are the same decision. Long-form marketing copy is a separate scope we can quote for.
§ 06Related
Often paired with
Web Development
Fast, secure, tested builds you own outright, with a CMS your team can run without raising a ticket.
ExploreSEO
Technical foundations, content that answers real queries, and authority earned the slow way that compounds.
ExploreE-commerce
Storefronts built around contribution margin: faster checkout, smarter merchandising, fewer abandoned carts.
Explore
Next step
Tell us what you are trying to fix.
Thirty minutes, no deck. You will leave with a straight opinion on scope, timeline and budget — even if you never work with us.
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