Paid search & shopping
Google and Bing campaigns structured around intent and margin, with negative keyword hygiene that stops the budget leaking.
Marketing you can
defend in a board meeting.
Every channel earns its budget or gets cut. We build the measurement first, then spend — so the monthly review is a conversation about evidence rather than impressions.
3.8x
Median return on ad spend
-34%
Average cost per qualified lead
100%
Of spend reported to pipeline
§ 01Scope
Everything included in Digital Marketing.
Scope is agreed in writing before we start. Nothing on this list is an upsell discovered halfway through.
Paid social
Meta, LinkedIn, TikTok and Pinterest — creative testing at a volume that produces a real signal instead of a guess.
Email & lifecycle
Welcome, nurture, abandonment, onboarding and win-back flows. Usually the highest-return work we do and the most often neglected.
Social & content
An organic calendar with a point of view, produced consistently, measured on reach that converts rather than vanity engagement.
Analytics & attribution
GA4, server-side tagging, CRM integration and a dashboard that connects spend to revenue rather than to clicks.
Creative production
Ad creative, landing pages and video cutdowns produced in batches so testing never stalls waiting on assets.
§ 02 — Our approach
Measurement before spend. Always.
We will not launch campaigns into a broken analytics setup, because the results would be unreadable and you would be paying us to guess. The first two weeks of any engagement are tracking, conversion definitions and a baseline — unglamorous work that makes everything afterwards honest.
§ 03Delivery
Four stages, no black box.
STEP 01
Audit & baseline
Account review, tracking repair and an honest read on what your current spend is really returning.
STEP 02
Strategy
Channel mix, audience and messaging framework, budget allocation and the targets we will be held to.
STEP 03
Launch & test
Campaigns live with a structured testing plan — offers, audiences and creative, one variable at a time.
STEP 04
Scale
Double down on what returns, cut what does not, and report the maths monthly in a meeting where you can challenge it.
§ 04 — Toolkit
The tools behind the work.
We pick tools for how well they will age, not for how they look on a capabilities slide. Everything here is something we use weekly.
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
GA4
Google Tag Manager
Klaviyo
HubSpot
Looker Studio
Hotjar
Our previous agency reported on impressions and clicks. Cyboq connected the ad accounts to our CRM and showed us that one campaign we loved had produced two closed deals in a year. We killed it. Cost per qualified lead is down a third.
JL
James Lindqvist
Head of Marketing, Vertex Capital
§ 05Questions
Digital Marketing questions we get asked.
What budget do we need to make this worthwhile?
Below roughly $2,000 a month in media spend it is hard to gather enough data to optimise properly, and a retainer eats too much of the total. We will tell you honestly if your budget is better spent on SEO, email or fixing the site first.
Do you require a long contract?
A three-month initial term, because tracking setup and the first testing cycle need that long to produce anything meaningful. After that it is month to month.
Who owns the ad accounts?
You do. Accounts are created in your name with us added as a user. If we part ways you keep the accounts, the history and the audiences.
Will you work alongside our in-house marketer?
Frequently, and it usually works well. We tend to take the technical and analytical side while your team keeps brand and content, or we cover one channel while they run the rest.
How quickly will we see results?
Paid search can produce leads in the first fortnight. Paid social usually needs four to six weeks of creative testing to find a working angle. Email flows often return within days of switching on. We set expectations per channel at kickoff rather than promising one timeline for everything.
§ 06Related
Often paired with
SEO
Technical foundations, content that answers real queries, and authority earned the slow way that compounds.
ExploreE-commerce
Storefronts built around contribution margin: faster checkout, smarter merchandising, fewer abandoned carts.
ExploreWeb Design
Research, wireframes and a documented design system — validated with real users before anything gets built.
Explore
Next step
Tell us what you are trying to fix.
Thirty minutes, no deck. You will leave with a straight opinion on scope, timeline and budget — even if you never work with us.
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