Product strategy
Feature prioritisation grounded in what users will actually do weekly. We are the agency that argues for a smaller v1.
Apps people open
more than once.
Most apps are downloaded, tried and forgotten. We design for the second week — the moment your product either earns a place on someone's home screen or quietly loses it.
4.8★
Average store rating at launch
12–16
Weeks from kickoff to store
62%
Median 30-day retention
§ 01Scope
Everything included in App Development.
Scope is agreed in writing before we start. Nothing on this list is an upsell discovered halfway through.
Native development
Swift for iOS and Kotlin for Android when performance, hardware access or platform feel genuinely matter.
Cross-platform
React Native and Flutter when one codebase across both stores is the better economics — which is more often than not.
Backend & APIs
Authentication, sync, push notifications, offline handling and an API built to survive a bad network on a train.
QA & store launch
Device matrix testing, beta distribution, store listings, screenshots and review submission. We handle the rejection emails.
Post-launch iteration
Analytics, crash monitoring, A/B tests and a release cadence. Launch is when the useful information starts arriving.
§ 02 — Our approach
Ship a narrow v1 and let real usage decide v2.
Every feature you launch with is a feature you maintain forever. We push hard for a first release that does one job outstandingly well, instrument it properly, and then expand along the paths people actually take rather than the ones on the original roadmap.
§ 03Delivery
Four stages, no black box.
STEP 01
Define
Workshops to agree the core job, the target platforms and the smallest release that proves the idea. Output is a prioritised backlog.
STEP 02
Design
Platform-appropriate UI, prototyped and tested on real devices — a design that feels native on iOS and native on Android.
STEP 03
Build
Two-week sprints with a TestFlight or Play beta build at the end of each, so you are using the app throughout, not reviewing screenshots.
STEP 04
Launch & learn
Store submission, phased rollout, monitoring, then a monthly cycle of improvements driven by usage data.
§ 04 — Toolkit
The tools behind the work.
We pick tools for how well they will age, not for how they look on a capabilities slide. Everything here is something we use weekly.
Swift
Kotlin
React Native
Flutter
Firebase
Supabase
TestFlight
Sentry
Fastlane
RevenueCat
They cut our feature list roughly in half before writing any code, which annoyed me at the time. Six months later I understand it — the app is focused, our retention is well above what we projected, and we shipped a quarter early.
SO
Dr. Sarah Okonkwo
Operations Director, Lumen Health
§ 05Questions
App Development questions we get asked.
Native or cross-platform — which do we need?
If your app leans on heavy graphics, deep hardware integration or platform-specific interactions, native earns its extra cost. For most business apps, React Native or Flutter delivers the same experience for meaningfully less money and one codebase to maintain. We will make a recommendation with the reasoning.
How much does an app cost?
It is driven by scope, not by a price list. A focused MVP with authentication, a core workflow and a backend is a very different number from a marketplace with payments and messaging. Tell us the problem and we will give you a written range within a few days.
Do you handle App Store and Play Store submission?
Yes — developer accounts, listings, screenshots, privacy declarations, review responses and phased rollout. Store review rejections are routine and we deal with them.
What happens if the app needs changes after launch?
Most clients move onto a monthly retainer covering monitoring, OS-version compatibility, store requirement changes and a block of development hours. Apps are not a one-off purchase; the platforms change underneath them twice a year.
Can you take over an existing app?
Often yes. We audit the codebase, dependencies and build pipeline first, then tell you honestly whether it is worth continuing or whether a rewrite is cheaper over a two-year horizon.
§ 06Related
Often paired with
Web Development
Fast, secure, tested builds you own outright, with a CMS your team can run without raising a ticket.
ExploreWeb Design
Research, wireframes and a documented design system — validated with real users before anything gets built.
ExploreAI Solutions
Assistants and models grounded in your own data, with evaluation, guardrails and a cost ceiling you approve.
Explore
Next step
Tell us what you are trying to fix.
Thirty minutes, no deck. You will leave with a straight opinion on scope, timeline and budget — even if you never work with us.
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