Technical SEO
Crawlability, indexation, site speed, structured data, internal linking and log file analysis. The foundations that make everything else work.
Search growth that
keeps compounding.
No tricks, no private blog networks, nothing you would have to undo in a year. Technical foundations, content that answers real queries, and authority earned the slow way.
+310%
Organic traffic, 18-month programme
42
Terms moved to positions 1–3
+87
Qualified leads per month
§ 01Scope
Everything included in SEO.
Scope is agreed in writing before we start. Nothing on this list is an upsell discovered halfway through.
Content strategy
Keyword and intent research mapped to your funnel, turned into a topical plan with a publishing cadence you can sustain.
On-page optimisation
Titles, headings, entities, internal links and page structure — applied at template level so it scales across the whole site.
Digital PR & authority
Genuinely earned links through data stories, expert commentary and partnerships. No directories, no paid link schemes.
Local SEO
Google Business Profiles, location pages, citations and review strategy for businesses with a physical service area.
Reporting & forecasting
Rankings, traffic, conversions and revenue attribution, with a forecast we update as evidence comes in.
§ 02 — Our approach
We show our working, including when it is not going well.
SEO attracts more than its share of vague reporting, because results take months and nobody wants to say "we do not know yet". Our monthly report includes what we did, what moved, what did not, and what we are changing as a result. If a tactic is not working we say so in month three rather than month nine.
§ 03Delivery
Four stages, no black box.
STEP 01
Technical audit
A full crawl, log analysis, Core Web Vitals review and indexation audit. Ends with a prioritised fix list, ranked by effort against impact.
STEP 02
Foundations
We implement the technical fixes and restructure information architecture and internal linking. This is where the first movement usually comes from.
STEP 03
Content engine
Topical clusters planned, briefed and published on a steady cadence, with existing pages refreshed where that is the faster win.
STEP 04
Authority & scale
Digital PR campaigns, partnerships and continuous optimisation, reviewed monthly against the forecast.
§ 04 — Toolkit
The tools behind the work.
We pick tools for how well they will age, not for how they look on a capabilities slide. Everything here is something we use weekly.
Ahrefs
Semrush
Screaming Frog
Google Search Console
GA4
Sitebulb
Surfer
Looker Studio
Eighteen months in, organic is our largest source of qualified leads and the cost per lead is a fraction of paid. What I valued most was the month where they told us a content cluster had failed and explained why, instead of burying it.
JL
James Lindqvist
Head of Marketing, Vertex Capital
§ 05Questions
SEO questions we get asked.
How long before we see results?
Technical fixes can move things within four to eight weeks. Content and authority work realistically takes six to twelve months to compound, longer in competitive markets. Anyone promising page one in 30 days is either selling brand terms back to you or doing something you will pay for later.
Do you guarantee rankings?
No, and you should be wary of anyone who does — nobody controls the algorithm. We do commit to a defined scope of work, a forecast based on your market's actual search volumes, and full transparency on what is and is not working.
Is SEO still worth it with AI answers in search results?
It has changed rather than disappeared. Traffic on simple factual queries has fallen; commercial and considered-purchase queries still convert well. Being the source AI systems cite is increasingly the same work as ranking: clear structure, genuine expertise, and content worth quoting.
Do you write the content or do we?
Either. We write it, or we produce detailed briefs and edit what your team or subject experts write. In technical industries the second option usually produces better content, because your experts know things we would have to research.
What about local SEO for a service business?
That is a distinct programme: Google Business Profile optimisation, location landing pages, local citations, review generation and local link building. For businesses serving a defined area it is usually the highest-return SEO work available.
§ 06Related
Often paired with
Digital Marketing
Paid, social and lifecycle campaigns with the measurement built first, so every channel earns its budget.
ExploreWeb Development
Fast, secure, tested builds you own outright, with a CMS your team can run without raising a ticket.
ExploreE-commerce
Storefronts built around contribution margin: faster checkout, smarter merchandising, fewer abandoned carts.
Explore
Next step
Tell us what you are trying to fix.
Thirty minutes, no deck. You will leave with a straight opinion on scope, timeline and budget — even if you never work with us.
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